Best Practice in Marketing – MarketFit

In conjunction with the University of NSW Centre for Applied Marketing, Stratos Consulting developed the MarketFit process designed to assist Marketeers improve marketing performance with benchmark comparisons and best practice case studies.

For a complimentary example of research findings from the MarketFit process simply click here to provide your contact details and gain access to download our MarketFit PDF file.

Our research revealed that only 20% of CEOs believe marketing is one of the most effective contributors to shareholder value and that many more are not satisfied with performance in key areas such as market knowledge, pricing, customer satisfaction monitoring, new product development and customer profitability analysis.

Benefits of MarketFit to your organisation include:
- A fresh, innovative yet complementary look at your marketing function, processes and structure
- A “health check” to ensure there is a good “fit” within and between marketing and your other key activities
- Exposure to international leading edge approaches
- A definitive pool of best practice marketing information
- Time and cost effective – superior to other approaches
- An ideal starting point for the reassessment of marketing’s role and function – creates immediate action for early results!

At Stratos we believe marketing’s contribution to shareholder value must be improved through better management of the ‘top line’ such as revenue growth, improvements in operating margins through value pricing, and sustaining growth in the longer term.

As marketing professionals we would like to assist you demonstrate the value of marketing within your organisation and define methods to effectively measure contribution. By knowing what is ‘best marketing practice’ within and outside the industry for each key marketing element, the marketing function can then review its operations and re-engineer itself accordingly. Critical to the re-engineering is its fit within the overall organisation and its complementarity to other strategic functions.

The MarketFit process is designed to provide a specialist examination and comparison of processes, functions, structure, and performance measures. In conjunction with your marketing team and other key contacts internal and external to your organisation the key elements of the process includes:
- Workshop with client team
- Organisational examination of marketing processes and structure
- Onsite discussion/review of client documentation (marketing plan, pricing reviews, marketing structure, performance measures, etc)
- Best practice “case study” selection and development
- Presentation of a comprehensive report including material to enable the client to institutionalise the process of creatively managing the value delivery process.

For an obligation free discussion to explore how Stratos Consulting’s MarketFit Process can assist you please contact us to arrange an appointment at your earliest convenience.